Naming stuff is hard. And naming a podcast is no exception. Your podcast’s name should communicate the goal of your show clearly and pique your audience’s interest. “But how do I fit all that into a show title?!” you might be wondering. Don’t worry. Today, we will be going over the proven processes and principles that Come Alive Creative leverages to name engaging shows.
First up: you should consider podcast title length and clipping. Here are a few things to be aware of:
- The current max length is 255 characters.
- Half of all podcast titles are between 14 and 29 characters.
- The most popular length is 16 characters.
- 20-ish characters seems to be the sweet spot for the top-performing podcasts.
The longer your show title, the higher chance it has of getting cut off in an app or podcast player. Remember, you are writing for humans. Clear will always beat clever and avoiding ambiguity altogether will save you stress later on.
Make sure you listen all the way through to hear all of the tools we find valuable, including resources like this article from our friends at Orbit Media: How to Write Great Headlines.