With the podcast industry constantly growing and new shows coming out daily, how do you make your show stand out from the crowd? Marketing ShowRunners refers to it as “developing your original premise” and Pacific Content calls it “creative bravery.” We refer to it as making the podcast uniquely yours. In this episode, I will be sharing steps you can take to ensure your podcast attracts attention.
Why should someone listen to your show and not one of the other podcasts on the market? This really comes down to the type of content you are creating and how much of it you are giving to the audience. Listen in as I go over transactional versus transformational content, and which of these two will make a real difference in helping your podcast stand out.