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By Jeff Large

How To Brand a Podcast

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How To Brand a Podcast
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Download file | Play in new window | Recorded on March 2, 2022

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You’ve got to take time to build a brand for your podcast if you want to build a loyal audience. In order to figure out how to brand your show, you’ve got to think about it in a broader context. Is your podcast going to be a resource that stands alone or is it part of a larger effort, such as your business’s marketing campaign? If your podcast is standing alone, you have as much freedom as you need. If it’s part of something bigger, you’ll likely want to follow existing branding guidelines and decisions so it functions within the same world. 

If you’re creating a podcast as part of a business, several brand guidelines that you might want to consider are the vision or mission, the values, the tone of voice, or the color scheme. In this episode, I will be sharing what you can do to solidify your brand strategy if you’re still feeling unsure after these initial guidelines have been met.

About Jeff Large

Jeff is a podcast producer, host, and strategist. He leads his team at Come Alive Creative in producing podcasts for businesses and brands. Favorite things include family, board games, and learning something new every day.

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