9 Ways to determine the ROI of your podcast

9 Ways to determine the ROI of your podcast

Producing an original podcast for your brand can grow your business and bottom line, but how do you determine the return on investment (ROI) for your podcast?  Should you focus on downloads? Engagement? Ad revenue? With so many metrics available, which one do you...
6 common pitfalls of the podcast planning process

6 common pitfalls of the podcast planning process

A lot of work goes into creating a podcast. Probably more than you realize.  It all begins in the planning stage.  If you don’t spend enough effort in the podcast planning phase, you’re going to have a difficult time when you get to promoting and growing...