Learn why you should care about podcast analytics, how to measure the success of your podcast, which podcast metrics matter, & how to use them.
Learn how to grow your podcast audience through data-backed observations and 8 action items you can do right now to see results.
Truth, Transparency, & Trust Truth and transparency are essential to building trust. However, these three T’s get lost all too quickly behind industry jargon, bad PR or even worse, no PR at all. So, before you spend another dollar on TV spots, expensive blog posts, Facebook ads or billboards, take a moment to pause. You […]
Today’s plugged in student generation is already searching for ways to connect with their future university. They’re following you on Instagram, liking your Facebook videos, and keeping up with your tweets about the latest news. Your university’s digital footprint is how today’s students are seeing “if the shoe fits.” This is not news. In fact, […]
So, you’re considering a podcast for your business (and want to know the cost)? Smart move. On a recent episode of my personal cast The Jeff Large Show, Interview Valet owner and business podcasting guru Tom Schwab said the time to start podcasting is now. He discusses how podcasting is in a sweet spot; 30 […]
Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. The scope contains a variety of mediums, platforms, and methods with countless nuances to each one. These options vying for your attention are overwhelming. Paralyzing even. So how do you decide which strategy to use? One way you can determine where to […]
Producing an original podcast for your brand can have positive results, but how do you determine the return on investment (Podcast ROI) for your podcast? This article will clarify the topic by reviewing 9 ways to determine the return on investment ROI of your podcast. First, a Few Clarifications on Podcast ROI… This information is […]
Podcasting (specifically a branded podcast) continues to steadily grow in popularity. This can mean big wins for those of you trying to promote your business, service, or product. Consider the following facts according to Edison Research: The number of people listening is growing. 112 million Americans have listened to a podcast. That is up 11 […]