Smarter podcasting: How B2B teams can stay consistent without burning out
For many B2B companies, podcasting starts as an exciting new marketing channel, but quickly becomes an operational headache. Producing a strategic, high-quality podcast requires far more time and coordination than most teams expect. There’s research, scripting, guest...
When to use AI in podcasting (and when not to)
For some podcasters, AI is an exciting new technology they happily embrace. For others, it’s a cause for concern and makes them question their role in their own content. Both are happening simultaneously, and both have valid perspectives. According to this 2024...
How to audit your podcast: What works, what doesn’t, and what to do next
In B2B podcasting, it’s common for companies to launch a solid show, get into a routine, and never know for sure if their efforts are actually working. When this happens, frustration sets in, and podcasting becomes just another marketing task with no clear...
The psychology of podcast engagement: Why some shows hook listeners and others don’t
Why do some podcasts become a part of a listener’s routine, while others get abandoned after a single episode? Most people will tell you it’s all about good content and high production quality. But this is like saying a company should be honest–of...