Articles

Top 10 podcast ideas for universities (+ examples)

Top 10 podcast ideas for universities (+ examples)

Almost 50% of the Gen Z population, in the US, listens to podcasts every month, according to Edison Research’s latest Gen Z Podcast Listener Report. This means there are around 11 million people, between the ages of 13 and 24 ready to engage with audio content created...

Marketing strategy: podcasting’s unfair advantage

Marketing strategy: podcasting’s unfair advantage

Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. You have to select the most effective options from a variety of mediums, platforms, and methods, with countless nuances to each one. You could run paid search ads, create...

How to build trust with a podcast

How to build trust with a podcast

Explore the seven factors for building trust and start establishing stronger relationships with your audience through podcasting.

9 Ways to determine the ROI of your podcast

9 Ways to determine the ROI of your podcast

Producing an original podcast for your brand can grow your business and bottom line, but how do you determine the return on investment (ROI) for your podcast?  Should you focus on downloads? Engagement? Ad revenue? With so many metrics available, which one do you...

How Much Should It Cost to Produce a Podcast?

How Much Should It Cost to Produce a Podcast?

Table of Contents What Do You Actually Need to Know? Scenario 1: Individuals Who Are Interested in Starting Their Own Personal Podcast Scenario 2: Individuals Who Want to Hire a Podcast Production Team Scenario 3: Podcaster Producers Who Want to Know What to Charge...