Articles
How to get Guests on your Podcast: The 4-Step Guide for Finding the Perfect Podcast Interview
Learn what makes a good podcast guest, how to find the right person for your interview, and tips on increasing the chances of the potential guest saying yes.
The Content Manager’s Guide to Setting up a Podcast Production Studio in the Office
Interested in creating a podcast studio setup in your company’s office? Consider these 3 major factors before you do.
From Podcast Production to Sales Engine: Reimagining the Podcast as a Sales Tool
We’ve become increasingly resistant to legacy strategies of sales and marketing engagement. If you want to build more authentic engagement, producing a podcast can help.
The Honest Podcast Launch Overview Nobody Gave You
Our 9-step, proven process helps you ditch the overwhelm and launch a successful podcast to your target audience.
Stop Wasting Content: What Megazords Taught Us About Content Repurposing Workflows
The Power Ranger-inspired process that shows you exactly what to focus on, when to focus on it, and how to delegate the rest to get no more wasted content.
How to Choose a Podcast Production Company for Your Project (and 6 Suggestions of the Top Podcast Companies)
Choosing a podcast production company can be difficult. Learn everything you need to know to evaluate and choose the best agency for your podcast project.
How Much Should It Cost to Produce a Podcast?
Update January 2021: I originally wrote this article in 2017 in hopes of giving a realistic perspective on what a podcast can and should cost. Since then, it’s been referenced and linked to by a lot of cool people (thanks Neil Patel!) and it’s due time for an update....
Podcast Analytics: How to Measure and Use Podcast Metrics to Make Your Show Successful
Learn why you should care about podcast analytics, how to measure the success of your podcast, which podcast metrics matter, & how to use them.
Podcast Promotion: 8 Ways to Grow Your Audience
Learn how to grow your podcast audience through data-backed observations and 8 action items you can do right now to see results.