Truth, Transparency, & Trust Truth and transparency are essential to building trust. However, these three T’s get lost all too quickly behind industry jargon, bad PR or even worse, no PR at all. So, before you spend another dollar on TV spots, expensive blog posts, Facebook ads or billboards, take a moment to pause. You […]

Today’s plugged in student generation is already searching for ways to connect with their future university. Whether they’re following you on Instagram, liking your Facebook videos or keeping up with your tweets about the latest news, your university’s digital footprint is how today’s students are seeing “if the shoe fits.” This is not news. And […]