Update January 2021: I originally wrote this article in 2017 in hopes of giving a realistic perspective on what a podcast can and should cost. Since then, it’s been referenced and linked to by a lot of cool people (thanks Neil Patel!) and it’s due time for an update. It’s been rewritten with the assumption […]

Learn why you should care about podcast analytics, how to measure the success of your podcast, which podcast metrics matter, & how to use them.

Learn how to grow your podcast audience through data-backed observations and 8 action items you can do right now to see results.

Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. The scope contains a variety of mediums, platforms, and methods with countless nuances to each one. These options vying for your attention are overwhelming. Paralyzing even. So how do you decide which strategy to use? One way you can determine where to […]

Producing an original podcast for your brand can have positive results, but how do you determine the return on investment (Podcast ROI) for your podcast? This article will clarify the topic by reviewing 9 ways to determine the return on investment ROI of your podcast. First, a Few Clarifications on Podcast ROI… This information is […]

Podcasting (specifically a branded podcast) continues to steadily grow in popularity. This can mean big wins for those of you trying to promote your business, service, or product. Consider the following facts according to Edison Research: The number of people listening is growing. 112 million Americans have listened to a podcast. That is up 11 […]