So, you’re considering a podcast for your business. Smart move. On a recent episode of my personal cast The Jeff Large Show, Interview Valet owner and business podcasting guru Tom Schwab said the time to start podcasting is now. He discusses how podcasting is in a sweet spot; 30 to 40 percent of the U.S. […]

Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. The scope contains a variety of mediums, platforms, and methods with countless nuances to each one. These options vying for your attention are overwhelming. Paralyzing even. So how do you decide which strategy to use? One way you can determine where to […]

There is no doubt producing an original podcast for your brand can have positive results but how do you determine the return on investment for your podcast? This article will clarify the topic by reviewing 9 ways to determine the return on investment (ROI) of your podcast. First, let’s clarify a few things: This information […]

Podcasting continues to steadily grow in popularity. This can mean big wins for those of you trying to promote your business, service, or product. Consider the following facts according to Edison Research: Listenership is growing. 112 million Americans have listened to a podcast. That is up 11 percent from 2016. Listenership is consistent. 67 million […]