Learn what makes a good podcast guest, how to find the right person for your interview, and tips on increasing the chances of the potential guest saying yes.
4 Things to Know Before Building a Home Recording Studio (and the Full Story of Completing Phase One)
The physical space you record in directly affects the quality of your sound. Here are 4 things you want to do when constructing a home recording studio.
Stop Wasting Content: What Megazords Taught Us About Content Repurposing Workflows
The Power Ranger-inspired process that shows you exactly what to focus on, when to focus on it, and how to delegate the rest to get no more wasted content.
How to Choose a Podcast Production Company for Your Project (and 6 Suggestions of the Top Podcast Companies)
Choosing a podcast production company can be difficult. Learn everything you need to know to evaluate and choose the best agency for your podcast project.
How Much Should It Cost to Produce a Podcast?
Update January 2021: I originally wrote this article in 2017 in hopes of giving a realistic perspective on what a podcast can and should cost. Since then, it’s been referenced and linked to by a lot of cool people (thanks Neil Patel!) and it’s due time for an update. It’s been rewritten with the assumption […]
Podcast Analytics: How to Measure and Use Podcast Metrics to Make Your Show Successful
Learn why you should care about podcast analytics, how to measure the success of your podcast, which podcast metrics matter, & how to use them.
Podcast Promotion: 8 Ways to Grow Your Audience
Learn how to grow your podcast audience through data-backed observations and 8 action items you can do right now to see results.
Marketing Strategy: Podcasting’s Unfair Advantage
Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. The scope contains a variety of mediums, platforms, and methods with countless nuances to each one. These options vying for your attention are overwhelming. Paralyzing even. So how do you decide which strategy to use? One way you can determine where to […]
9 Ways to Determine the ROI of Your Podcast
Producing an original podcast for your brand can have positive results, but how do you determine the return on investment (Podcast ROI) for your podcast? This article will clarify the topic by reviewing 9 ways to determine the return on investment ROI of your podcast. First, a Few Clarifications on Podcast ROI… This information is […]
Using a Branded Podcast to Grow Your Business and Bottom Line
Podcasting (specifically a branded podcast) continues to steadily grow in popularity. This can mean big wins for those of you trying to promote your business, service, or product. Consider the following facts according to Edison Research: The number of people listening is growing. 112 million Americans have listened to a podcast. That is up 11 […]