One of podcasting’s greatest benefits is developing parasocial relationships. In this blog, we cover the whats, whys, and hows of parasocial.
Jeff Large
6 Proven ways a podcast will benefit your commercial real estate business
We’ve been producing podcasts in the commercial real estate space for over 5 years. This article covers several ways a podcast has benefited our clients.
The synergistic power of copywriting and podcasting (and when to invest in each medium)
Learn everything you need to know when it comes to investing in copywriting or podcasting for your business.
7 Reasons to start a podcast for your coaching business
Many coaching businesses require trust from their customers. Here are 7 ways you’d benefit from having a podcast.
The top 5 reasons you should outsource your podcast interviews
Podcasting is a beneficial but time-consuming medium for many companies. Fortunately, you can outsource more than you realize. In this article, learn how and why you should outsource your podcast interviews.
6 common pitfalls of the podcast planning process
Podcasting is a ton of work and it begins in the planning stage. Avoid these 6 common mistakes to get ahead of your competition.
Behind the scenes: Planning for the Outdoor Sounds podcast launch
Ever wonder how much work goes into planning a podcast launch? Probably more than you realize. This article gives a behind the scenes look at launching Outdoor Sounds.
Why you should ignore most advice about podcast trailers (and the advice you actually need!)
Podcasting keeps growing and podcast trailers are becoming a way to get new listeners. However, most advice on making trailers won’t help you. .
How to define podcast success (and the one metric every podcaster should track)
There are many metrics a podcaster can use to gauge the success of their content, but one data point is universally valuable for tracking podcast performance.
Omnichannel marketing: How a podcast can be a key part of your content marketing strategy
Learn how to use an omnichannel marketing approach to grow your podcast and better leverage your marketing content.