Update January 2021: I originally wrote this article in 2017 in hopes of giving a realistic perspective on what a podcast can and should cost. Since then, it’s been referenced and linked to by a lot of cool people (thanks Neil Patel!) and it’s due time for an update. It’s been rewritten with the assumption […]

Learn why you should care about podcast analytics, how to measure the success of your podcast, which podcast metrics matter, & how to use them.

Learn how to grow your podcast audience through data-backed observations and 8 action items you can do right now to see results.

Truth, Transparency, & Trust Truth and transparency are essential to building trust. However, these three T’s get lost all too quickly behind industry jargon, bad PR or even worse, no PR at all. So, before you spend another dollar on TV spots, expensive blog posts, Facebook ads or billboards, take a moment to pause. You […]

Today’s plugged in student generation is already searching for ways to connect with their future university. They’re following you on Instagram, liking your Facebook videos, and keeping up with your tweets about the latest news. Your university’s digital footprint is how today’s students are seeing “if the shoe fits.” This is not news. In fact, […]