Truth, Transparency, & Trust Truth and transparency are essential to building trust. However, these three T’s get lost all too quickly behind industry jargon, bad PR or even worse, no PR at all. So, before you spend another dollar on TV spots, expensive blog posts, Facebook ads or billboards, take a moment to pause. You […]

Today’s plugged in student generation is already searching for ways to connect with their future university. Whether they’re following you on Instagram, liking your Facebook videos or keeping up with your tweets about the latest news, your university’s digital footprint is how today’s students are seeing “if the shoe fits.” This is not news. And […]

So, you’re considering a podcast for your business. Smart move. On a recent episode of my personal cast The Jeff Large Show, Interview Valet owner and business podcasting guru Tom Schwab said the time to start podcasting is now. He discusses how podcasting is in a sweet spot; 30 to 40 percent of the U.S. […]

Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. The scope contains a variety of mediums, platforms, and methods with countless nuances to each one. These options vying for your attention are overwhelming. Paralyzing even. So how do you decide which strategy to use? One way you can determine where to […]

There is no doubt producing an original podcast for your brand can have positive results but how do you determine the return on investment for your podcast? This article will clarify the topic by reviewing 9 ways to determine the return on investment (ROI) of your podcast. First, let’s clarify a few things: This information […]